Psychological Effects of Color in Designing – Color plays an important role to deliver your message in designing. By understanding the psychological effects of color, you will be able to convey the message precisely. Color also helps us to create emotion in your design. Effective color use will also set the mood for the people who use it. Take this example for instance. You want to create an awareness poster about the damage caused by industry to the environment. In order to convey this message, a visual graphic alone is not enough. You need to add the certain color combination to set the mood towards people who see the poster. Here are four popular colors used in designing plus two neutral colors and the psychological impact they generate.
Six Common Colors in Designing and Their Psychological Effects
The psychological effects of color can be divided into positive and negative impact. Red is considered as a versatile color that can be used to create a positive and negative impression of particular design. The same red of beautiful flower can also be found in the fire. The positive impressions created by this powerful color are including bravery, warmth, strength, power, and much more. Meanwhile, the negative impressions are including aggression, anger, defiance, and so on. It is important not to use the same color to present both positive and negative impression in the same design.
When it comes to psychological effects of color, green is the common color used in many designs. It represents something refreshing, natural, peace, love, balance, harmony, and much more. In another hand, green can also be used to represent boredom, famine, primitive, stagnation, and other negative emotion. The best part about green is you can combine it with other colors to enhance the impression it has. For instance, green color on the forest can be combined with blue on the sky in order to give a natural and refreshing impression. Use this color smartly and you will be able to convey any message you want.
If you want to create of calmness, blue is the first alternative that you can use. However, you need to use it carefully since it also represents a lack of emotion. The psychological effects of color are often associated with the aspect of your life. In the case of blue, it is often related to the state of mind and feeling. Blue is not a strong color, yet able to convey powerful meaning. When you design two objects, one being blue and the other being red, the brain of people who see it perceived that red object is located closer than the blue one. It has something to do with the power of the color.
Yellow creates creative and optimism impression. Color combination can give different psychological effects of color. Combine this color with red, and you will get orange. This color combination gives cheerful mood towards the people who see it. However, if you combine it with a darker color, you might find this new color combination as fear, anxiety, and depression. When you want to create a certain design to give specific emotion, it is important that you also need to consider the color combination as well.
As a neutral color, black gives unique psychological effects of color. In general, black can be defined as a certain condition with the absence of light. Black is often associated with something dark and menace. However, it is also able to give luxurious and glamor impression as well. Professional designers add black in considerable proportion to achieve precise message to convey. In terms of designing, it can be used as the background of object or border of text. Either way, you cannot deny that black plays important role in designing.
White is the opposite neutral color of black. It can be combined with black in considerable proportion if you want to create gray shades. White is often considered as the source of light. Therefore, black and white are the opposite color. White also conveys certain psychological effects of color. The cleanness, purity, and simplicity of white allow this color to be used as background. Meanwhile, the barrier, coldness, and sterility of white make it suitable as a border for the object that you design. As it goes with black, white gives the uncompromising impression in your design.